Who’s Managing Your Online Image
It’s not just as simple as throwing up a web page anymore. Everyone is on the web—you have to work proactively to make your company stand out. The average Google search returns more than 100 pages. If your site isn’t on the top 3, it won’t be found. Even if a potential customer does end up on your site, what impression are they left with? Does it grab their attention with FLASH animation and integrated video that portrays a cutting edge company, or do they see an online brochure that looks like it was developed by an intern.
Technology is evolving daily and Laganella Consulting Group has experience using bleeding edge open source tools including PHP, Joomla, and Ruby on Rails. What that means to our clients is that LCG can modernize their web site to include a content management system allowing them to upload white papers, Word documents, or pictures from a Web browser– no programming skills required. Every web site we develop includes 10 hours of programming for the unavoidable changes that need to be made after a site goes live. It also includes 30 days of free technical support.
Online Marketing Campaign Management
Most businesses know they know they should be doing something with online marketing, and most are doing something, but more than 75% of businesses do not have an online marketing strategy. They spread there time attempting to market on a wide variety of sites like Facebook, LinkedIn, and Groupon, but don't have any idea how effective their activities are, or if it even has any impact on sales.
LCG designs campaigns that meet your customers where they already are, rather than you trying to attract them. We work with business owners to design the campaign, and then execute it on their behalf so they can concentrate on working with customers, and running their business. Clients enjoy the luxury of having a "set it, and forget it" approach to online marketing while projecting a highly engaged online profile with minimal effort..